Insights

Perspectives on leadership, communication, and executive presence.

Field notes from nearly two decades working with senior, multilingual executives, on what actually determines whether a leader's expertise reaches the room that needs it.

Tannia Suárez Tannia Suárez

The Invisible Tax Every International Executive Pays (And Nobody Talks About)

You know the moment. You're in the room, the room, the one you worked years to get into. Someone cracks a joke, everyone at the table laughs, and you get it seconds after everyone else. By the time your response forms, the conversation has already moved to the next agenda item. You laugh anyway, a beat late, and you feel it. That tiny lag. Not in your intelligence, not in your English, but in your timing.

That's what happened to Omer, a founder six or seven years into building his company, at a dinner in San Francisco. It was the last straw during a time fraught with tension for him. He snapped and started yelling. By the time his outburst was over, his co-founders looked at him the way San Francisco founders look at anyone having a breakdown over work. Big deal. Welcome to the club. Everyone's going through something.

What none of them truly understood was that Omer's challenges were on a different level. Unlike his American co-founders, he had no financial safety net under him, no legal stability, a visa that could be pulled with little warning, a family an ocean away who wanted to help but couldn't. And underneath all of it, a language that didn't give him access to the version of himself he trusted most.

"I just wanted to be seen and heard," he told me. "But they were not able to understand."

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Tannia Suárez Tannia Suárez

Your English Is Fine. Your Packaging Isn't.

You have the smart thing ready. The one you'd rehearsed in your head at 11 p.m. the night before, revised twice in the shower, and finally feel ready to share in the 9 a.m. meeting in the conference room.

But then, you worry about whether you’re going to mispronounce “focus” again, and maybe that isn’t the right conjugation of the verb.   

Thirty seconds later, as you’re still overthinking and correcting yourself in your mind, a colleague says pretty much the same thing you were thinking, but in a third of the words. The room lit up like he'd invented electricity.

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