How to Write an Awesome LinkedIn About Section

The About section on your LinkedIn profile is a crucial space where you can impress potential employers with your unique skills and experiences.

It's not just about listing achievements; it's about articulating the value you bring.

This is particularly important for non-native speakers, as clear and strategic communication of your professional worth is key.

Structure Your About Section Effectively

To ensure clarity and impact, consider structuring your About section as follows:

First Paragraph: Define Your Role

• Start with 1-2 sentences summarizing your role, experience years, and key strengths.

• Craft an engaging opening line, as it might be the only part some viewers read if they don’t click "Read More."

Example

• As a seasoned Digital Marketing Specialist with over 15 years of experience, I am passionate about leveraging emerging trends and innovative strategies to keep brands at the forefront of their industries.

Second Paragraph: Describe Your Approach

• In 1-2 sentences, explain how you solve problems or contribute to your field.

• Use this space to reflect on your unique approach or methodology.

Example

• I specialize in a multi-platform marketing approach, focusing on strategic collaborations that foster authentic connections between brands and their audiences.

Bullet Points: Showcase Your Skills and Achievements

• List 5-7 key professional skills to give a snapshot of your capabilities.

• If applicable, include a separate section for awards and recognitions.

Example

Professional Skills:

• B2B and B2C Marketing

• SEO and SEM

• Google Ads and Analytics

• Product Life-Cycle Management

• Social Media Marketing

Career Highlights:

• 2015 Southeast Brand Innovators 40 Under 40

• 2017 Drum Award for Paid Social Campaign

• 2019 HubSpot Impact Award for Integrations Innovation

Add Bullet Points

• For Mac: Press Alt + 8.

• For Windows: Hold down the Alt key, type 0149 on the numeric keypad, release the Alt key.

Focus on Value Addition

Your About section should illustrate how your experience enhances your work and how it could benefit a potential employer.

Highlight how your skills and achievements align with the needs of your industry or potential new roles.

This approach is especially vital for non-native speakers, as it demonstrates your ability to communicate effectively in a professional context.

Remember, your About section is a window into your professional world. Make it count by clearly stating who you are, what you do, and most importantly, the unique value you bring to the table.